Over the next few days, we also aim to include:
- Deeper search engine optimisation.
- Off-the-page factors.
- Search engine marketing (pay per click).
- Key phrase selection.
- Pay per click creatives.
- Deploying search engine marketing campaigns.
The Title Tag and Meta Tags are HTML tags giving information about a web page. During the search engine optimisation process, they are inserted within the code. The content of the Title Tag is what you see at the top of your browser.
The two meta tags that some search engines read are the meta keywords tag and the meta description tag.
Visitors don’t see these tags unless they view the source code of the page.
TITLE TAG
< TITLE> Search Engine Optimisation – blog from MediaCo< /TITLE>
Try to use up to 10 words but, if necessary, use up to 15. NB: the first 60 characters (including punctuation and spaces) are the most crucial from a search engine optimisation perspective.
Not only does the Title Tag appear at the top of the web pages, it’s the link people see in search results. For example:
Content Is King - Copywriting and Editing Online - book by David Mill
Content Is King. Writing and Editing Online. The Guide Book for Marketers, Copywriters and Editors. By David Mill.
http://www.writingediting.co.uk
So, well-written Title Tags will result in more clicks.
< SEARCH ENGINE OPTIMISATION NOTE >
The Title Tag is a key influencer of search engine positioning. Therefore, it should be varied on each page to reflect the specific content it heads.
< / SEARCH ENGINE OPTIMISATION NOTE >
DESCRIPTION TAG
(Important to use as the content can be presented as the summary of your page within some search engine results).
< META name=" description" content=" Writing & Editing Online. Guide for Marketers, Copywriters & Editors. Includes copywriting, sub-editing, websites, email, search engines, ezines, newsletters, online ads, banners, pay per click ads …" >
When conducting your search engine optimisation activity, the description tag should include targeted search phrases but keep the important keywords at the beginning and try not to use more than 200 characters (including punctuation and spaces).
KEYWORDS TAG
(Less important at this moment in time as most often ignored by the major search engines).
< META name=" keywords" content=" writing and editing online, guide,book, writing, editing, online, internet, marketer, copywriting, sub-editing, editor, websites, website, email, search engines, ezines, newsletters, ezine, newsletter, online ads, banners, pay per click ads, business to business, business to consumer, david mill, advertisement, banner" >
During search engine optimisation, use the most important key phrases first and use each keyword no more than three times, include plurals.
The keywords tag should be less than 1000 characters (including punctuation and spacing) although no gain will be achieved if a keyword or phrase is not also used within the body text of the page.
In the next Search Engine Optimisation post, we’ll cover Deeper search engine optimisation …
