From the May edition of the MediaCo newsletter, MediaComment…
Google have released a unique tool called “Google Trends” that could mean marketers get an added insight into what their customers are interested in and where they are.
I searched the phrase “big brother” and, whilst you would think that most searches would be from the UK, the top location for this phrase was “Zagreb” (in Croatia) with Edinburgh following a close second.
There are some doubts as to the accuracy of the results, as Google Trends uses historical search data. But, despite this, it might help you understand your customers search behaviour.
Useful searches:
- Compare brands (pepsi, coke)
- Compare products (mp3, ipod)
- Use the tool to research keyword popularity (cheap cars, wholesale cars, value cars)
As the search giant strives to make information more reliable and easier to find, you should be doing all you can to make sure that the information, services and products you have to offer can be easily found.
