With the rise in the use of the internet to find information Google is increasingly the first port of call. It is now overtaking local business directories as a place to find basic business information.
Google Local’s integration with Google Maps allows your customers to find out directory-style information about your business, as well as a map and directions.
Google previously used Yell.com’s data from classified advertising. This has now evolved to allow businesses to update their own details. The good news about this is that it’s a FREE promotional vehicle to drive customers to you.
Bearing in mind that Google’s first priority is bringing information to its users through sophisticated search technology - it might be an idea for you to include an optimised version of your listing.
Internet business directories are not new. What is new is the power to update information in real time and give the power back to business. This follows part of the social evolution of the internet.
Yell might be worried that Google has taken this direction which follows a similar vein to Yellowiki (a global business directory where people/businesses can upload information).
Indeed Yell.com have recently undertaken legal action against Yellowiki’s use of “yellow” and the prefix “yell” as well as the site’s focus. This has only added to the popularity of the site as it has received press coverage regarding the case and is currently asking users to choose a new company name!
Read more about Google’s local directory - with MediaCo, search engine optimisation specialists…
