Meet your customers in the middle…Who is your typical customer? Man, woman or teenager?
Imagine being able to put an advert in front of the very people you want to target when they are searching online!
An recent addition to the Microsoft brand claims to let you seek out your potential customers and put your adverts in front of them.
Unlike annoying banner or pop up adverts (which can be targeted, too) your listing appears in a less intrusive manner when people you have targeted search using words you have highlighted - that’s what makes it special.
So if, for example, you are selling cruise holidays and want to target a younger, affluent, female market then with Microsoft Adcenter you should be able to target users by the following demographics:
- Age
- Lifestyle
- Location
- Income
- Gender
Sarah Forrest, resident PPC expert here at MediaCo, is excited by the offering from Microsoft:
“Pay Per Click is a vital marketing tool for any business. Our existing and new clients will benefit from our experience in creating successful campaigns coupled with the unique demographic targeting element of Microsoft AdCenter. The result of this will be increased exposure for our clients’ websites and ultimately increased business for them.”
Contact us to learn more about Microsoft Adcenter
Read more about targeted PPC with MediaCo - searche engine optimisation specialists.
