“beckham’s boots”

You may not play like him but the keyphrases might be something you’d type into a search engine to get yourself a pair of football boots.

Or what about:

“big brother chair”

If you’re looking for stuff similar to that seen on the most recent current programme then look at this site (I won’t say anything about your taste in interiors!)

Many internet users research a product online before making a purchase decision and this varies from industry to industry.

So if you have a list of keyphrases from Search Engine Optimisation or a Pay-Per-Click campaign it might be an idea to revisit the phrases to infuse into offline marketing channels and guide people to search using your preferred keywords.

Once on your site, your visitor should be able to clearly review and be persuaded by the benefits of your product or service - teasing them to the “ready to buy” stage.

Find out how we could help you target the best keywords and phrases

So if you were a sports or furniture retailer you may use “buy beckham’s boots” or “big brother chair” in offline marketing channels, such as TV, billboards, print or radio advertising to draw visitors to your (optimised) site through search engines like Google.

Vice versa, any offline marketing could be monitored through analysis of increased visits to, or purchases on your website.

Looking at traffic and search trends when you carry out activity using another channel can then bring you closer to your customers.

Contact MediaCo for more information about monitoring the performance of your site

For more online marketing and search engine optimisation tactics read on….