Good content provides meat for the search engines to devour and as their tastes become more sophisticated they will spit out bad content faster than an entrepreneur leaves the Dragons Den (TV show).

Recent changes from Google confirm this, as the search engine plans to pay more attention to the quality of content on the pages which are linked from their PPC sponsored adverts:

“Landing pages with useful, informative content related to your keywords and ad text are considered to be of higher quality and will receive higher quality scores. This may mean lower minimum cost-per-click bids (CPC bids) for your ads. (The inverse is also true - poor quality landing pages will receive lower quality scores.)”

Source: Google AdWords Help Centre

“Content is King” and your online marketing efforts, from site development to online advertising, should reflect that principal.

Providing good content comes down to every element of your online presence from emails, blogs, online press releases, webpages and importantly the landing pages of your AdWords ads.

Writing good quality adverts and landing pages could lead to a cheaper advertising spend!

You can contact MediaCo to find out more about providing tasty content or read on for more details about reducing the cost of Pay Per Click Advertising through good content.