Search engine optimisation is an important part of your online marketing strategy. A well written, well designed, user-friendly website is more likely to gain a high Page Rank and appeal to potential customers. Read on to find out more about turning casual browsers into customers through search engine optimisation.
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4 Steps to Successful Search Engine Optimisation
(Part 1)
By focusing on the search terms your customers actually use, search engine optimisation (SEO) helps ensure your website attracts customers, not just browsers.
And increasing business while keeping costs low is the aim of every marketing strategy.
The search engine optimisation process can be broken down into four simple steps.
1 - Make sure you prepare before beginning optimisation
The first step in search engine optimisation is keyword research. This involves:
o Using keyphrase research tools to find the search terms which are most relevant to your site.
o Checking keyword saturation.
o Researching the effectiveness of keyphrases that are currently used in your marketing strategy.
o Analysis of current web analytics reports, if these are available.
The next preparatory step is the search engine diagnostic report. This is a detailed review of the technical and structural issues within your site. As the design of your site can impair optimisation, it is important you listen to expert recommendations on site architecture.
2 - Develop a search engine optimisation plan
After the keywords have been agreed and site changes identified, it’s time to produce an optimisation plan. This identifies the tasks that are required for the optimisation to be effective. These include:
o Matching keyphrases to existing pages.
o Identifying new topic-focused pages and matching keyphrases to these pages.
o Developing recommendations for optimisation of Meta data and URLs.
o Deciding on the use of any information panels in addition to the main text.
o The optimisation and use of a site map.
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Gordon Parkes is an Online Marketing Producer, working for MediaCo. With expertise in search engine optimisation, pay-per-click, email marketing and viral marketing, MediaCo create online marketing strategies for a wide range of clients in a variety of sectors.
For more information, visit Search Engine Optimisation – MediaCo.
