Sample material from “Content Is King – Writing and Editing Online”
By David Mill, Butterworth Heinemann
Contents:
Why use MediaCo for search engine optimisation?
What level of liaison and Project Management do I receive?
Why shouldn’t I simply submit a site to the search engines?
Can’t I just buy a cheap automatic software tool that handles it?
We’ve decided to use your services, so what do you need from us?
Will you provide keyword search assistance?
Why Key PHRASES not Key WORDS?
What’s involved in the optimisation process?
How will the optimisation affect the site ie: will anything need to change?
How long will it take before we will be able to see any results?
What about post-optimisation reporting?
Third-Party Paid Inclusion / Submission Services?
What is Spamdexing?
What is Advanced Search Engineering?
What about Strategic Link Campaigns?
Can you optimise sites in any other languages?
What level of liaison and Project Management do I receive?
Why shouldn’t I simply submit a site to the search engines?
Can’t I just buy a cheap automatic software tool that handles it?
We’ve decided to use your services, so what do you need from us?
Will you provide keyword search assistance?
Why Key PHRASES not Key WORDS?
What’s involved in the optimisation process?
How will the optimisation affect the site ie: will anything need to change?
How long will it take before we will be able to see any results?
What about post-optimisation reporting?
Third-Party Paid Inclusion / Submission Services?
What is Spamdexing?
What is Advanced Search Engineering?
What about Strategic Link Campaigns?
Can you optimise sites in any other languages?
What’s in a number?
A lot!
Using the wrong number for a redirect could set back months of hard SEO (Search Engine Optimisation) efforts and send your website down the rankings in the search engines.
Like many elements of your business your website will evolve over time. You may delete or move web pages around or develop mini-sites. Some businesses even find that they want to change their web address to reflect what they do rather than the company name.
Using a permanent 301 redirect is recommended as opposed to a 302 which is temporary.
Redirection ensures that those people who have bookmarked your old site or those search engines who have a record of your old site in their index will not only transfer physically to view the old site - but in the case of search engines all rankings will transfer, too.
Read on to find out more about the numbers game and search engine optimisation
A recent forecast in the Financial Times puts Google ahead of Britain’s main TV channels in the race for advertising revenue. This trend towards the internet shows how the medium increasingly poses a challenge to traditional media.
If you do not currently advertise your business online then you should be thinking about online marketing.
We can help you gain an online advertising presence through a targeted, effective Pay-Per-Click (PPC) strategy.
- Advertise online in the sponsored listing section of Google and Yahoo! using targeted keywords that convert customers.
- Manage your advertising budget easily and with greater precision.
- Monitor the positions of your adverts, to ensure they don’t slip.
The shift toward the internet for leisure means that you can carry out a PPC campaign to reach a captive market of customers who may be ready to make a purchase.
We can even help you advertise online even if you don’t have a website, contact MediaCo to find out more.
