What’s in a number?

A lot!

Using the wrong number for a redirect could set back months of hard SEO (Search Engine Optimisation) efforts and send your website down the rankings in the search engines.

Like many elements of your business your website will evolve over time. You may delete or move web pages around or develop mini-sites. Some businesses even find that they want to change their web address to reflect what they do rather than the company name.

Using a permanent 301 redirect is recommended as opposed to a 302 which is temporary.

Redirection ensures that those people who have bookmarked your old site or those search engines who have a record of your old site in their index will not only transfer physically to view the old site - but in the case of search engines all rankings will transfer, too.

Read on to find out more about the numbers game and search engine optimisation