Free Search Engine Optimisation Workshop
Posted in Search Engine Optimisation | No Comments » | January 26th, 2007

One of the UK’s leading online marketing companies, MediaCo, is offering free search engine optimisation workshops for businesses keen to maximise their Internet presence.

MediaCo will be one of the exhibitors at the Technology For Marketing (TFM) 2007 event on February 6th and 7th at London Olympia. There, businesses can register for a free workshop and learn more about other online marketing services, including email marketing, PPC management and mobile and SMS marketing.

MediaCo Director Hugh Jackson said: “The aim of the free search engine optimisation workshop is to provide people with an objective guide to making their website more accessible to search engines.”

Search engine optimisation (SEO) involves making modifications to the design and content of a website in order for it to be ranked higher in search engines such as Google, Yahoo! and MSN Search.

This, in turn, can result in more people visiting the site, an enhanced user experience and can reap a higher return on investment and increased product sales.

“We frequently encounter sites that present barriers to search engines and, as a result, they don’t appear well in the listings of Google and the other major search engines,” Mr Jackson added.

“The search engine optimisation workshop will help them to remove the barriers whilst still being effective from a business perspective.”

TFM is the UK’s no.1 showcase event for technology and solutions for advertising, marketing and customer relationship management. Its purpose is to exhibit the best ways to understand, target, and interact with customers.

Established in 1996, MediaCo has grown to become one of the top online marketing agencies in the UK. Its team possesses a wide range of skills covering e-marketing, consultancy, PR, journalism, editing and copywriting and representatives regularly speak at industry conferences and events around the world.

For media enquiries or for more information on search engine optimisation (SEO) and other online marketing solutions, contact:

Email info@media.co.uk
Telephone 0870 7084949
Fax 0870 7084950
Web: http://www.media.co.uk

ABOUT – MediaCo is an established Online Marketing Agency, located in Edinburgh, Dundee and the Midlands. Core services include Search Engine Optimisation (SEO), Search Engine Marketing , Email Marketing and Content Development. Its client portfolio includes 3M, Brother, Elsevier, Experian, Thomson Learning, Toshiba and Reuters.

SEO is a free car park - Search Engine Optimisation drives free traffic
Posted in Search Engine Optimisation | 3 Comments » | January 11th, 2007

Search engine optimisation (SEO) is a long-term process that can place your website at the top of the natural section of the search engine results pages rather than the sponsored Pay Per Click area.

A well thought out strategy can drive FREE traffic to your site and we can help you.

Positive results do take time, and, if you use our services, you will have an initial outlay, but the long-term benefits will make it all worth it.

  • Entry into the top results in Google, Yahoo! and MSN.
  • High page ranking may lead to increased brand awareness and more sales.
  • Focusing on the terms your target audience use will make them more likely to find your business and buy your products.
  • Content that is easy to use and read can improve customer retention.

Read on for information about driving FREE traffic to your website…

Text2Screen
Posted in Internet Marketing | No Comments » | January 5th, 2007

About MediaCo - search engine optimisation and internet marketing - Text2Screen service.

Text2Screen can be an excellent tool for building customer loyalty and have a positive impact on sales, as well as being fun, especially in a themed environment.
 
In a pub / club environment the service provides Screen Real-estate that can be divided up to provide the following opportunities (whilst still playing out the images from the current playing DVD or a Video of a Live Act):
 

  • Advertising to a captive audience …  therefore, providing promotional sponsorship opportunities in return for payment or the provision of free products etc. Usually running an Animated (Flash) Advert or Promotional Video at certain times, this is managed through the software and can be set to run on a scheduled basis, eg three or four promotional videos and flash adverts running on a cycle every hour.

  • Promoting forthcoming events, which again can be run on a scheduled cycle.

  • Live Text2Screen event run by the DJ or LJ (Lighting Jockey) This can be very lucrative if the club has a dynamic and popular DJ.  Eg text a picture of the best looking girl / boy in the club, and these images are them posted live to the screen, then the DJ gets the audience to vote.

  • Slow bar promotions, this is a ploy to get people to the bar during  slow periods.  Eg, the DJ / LJ flashes a text message direct to the screen from his/her console inviting the customers to take advantage of a drinks promotion for the next 10 minutes.

  • The audience can text a dedication while a specific piece of music is playing.

  • In addition, where a photographer takes pictures during an event (in a nightclub say) and uploads these direct from the datacard to the screen … each image has a unique number attributed it, and the customers can text in to download the image there and then.

  • And so on.

We and our technical partners will work with you to set up the service up and discuss projected (on Screen) promotional material with you.
 

During the first two months, the software is provided free of charge.
 

All you require is a PC/Laptop with an Internet connection (preferably in or near the DJ console).
 

You are given a login to your own secure partition and account on the Helios Server.