My colleague John Heffernan, will be delivering a presentation on PPC at mad.co.uk’s Search Engine Marketing conference in London next month. So if you’ve ever wondered about the intricacies of Pay Per Click then get yourself along.

Last month I asked you to send me questions about Online Marketing which I’ve listed alongside the many questions that arose at the recent TFM show:

• Can you design, source contacts and create content for emails?
• Why should I use MediaCo for carrying out a PPC campaign?
• I’ve used an agency before for PPC and it cost me a fortune, I didn’t see any results or increased visits to my site - how are you different?
• Can you create content and build websites as well as doing Search Engine Optimisation?
• Can you optimise sites in any other languages?
• Do you do affiliate marketing?
• The changes in Outlook 2007 - can you design emails that will help my email strategy?
• Can you help me develop a community around my website, like a blog or a discussion forum?

That’s just what we’ve been working on here at MediaCo with Text to Screen.

If you are thinking about promotions, especially for events like Valentines Day then Text to Screen could provide the answer. Easy to install and manage, you could soon see your customers (or staff!) sending anonymous valentxts and earning you money. The software is provided free of charge during the first two months, so could save you money too!

Just like sending a Valentines Card, the beauty of text lies in the ability to communicate more discreetly. Especially good for those shy-types like me!

Contact MediaCo to learn more about our SMS services or read more about Text to Screen and mobile marketing.

MediaCo will be one of the exhibitors at the Technology For Marketing (TFM) 2007 event on February 6th and 7th at London Olympia. There, businesses can register for a free workshop and learn more about other online marketing services, including email marketing, PPC management and mobile and SMS marketing.

MediaCo Director Hugh Jackson said: “The aim of the free search engine optimisation workshop is to provide people with an objective guide to making their website more accessible to search engines.”

Search engine optimisation (SEO) involves making modifications to the design and content of a website in order for it to be ranked higher in search engines such as Google, Yahoo! and MSN Search.

This, in turn, can result in more people visiting the site, an enhanced user experience and can reap a higher return on investment and increased product sales.

“We frequently encounter sites that present barriers to search engines and, as a result, they don’t appear well in the listings of Google and the other major search engines,” Mr Jackson added.

“The search engine optimisation workshop will help them to remove the barriers whilst still being effective from a business perspective.”

TFM is the UK’s no.1 showcase event for technology and solutions for advertising, marketing and customer relationship management. Its purpose is to exhibit the best ways to understand, target, and interact with customers.

Established in 1996, MediaCo has grown to become one of the top online marketing agencies in the UK. Its team possesses a wide range of skills covering e-marketing, consultancy, PR, journalism, editing and copywriting and representatives regularly speak at industry conferences and events around the world.

For media enquiries or for more information on search engine optimisation (SEO) and other online marketing solutions, contact:

Email info@media.co.uk
Telephone 0870 7084949
Fax 0870 7084950
Web: http://www.media.co.uk

ABOUT – MediaCo is an established Online Marketing Agency, located in Edinburgh, Dundee and the Midlands. Core services include Search Engine Optimisation (SEO), Search Engine Marketing , Email Marketing and Content Development. Its client portfolio includes 3M, Brother, Elsevier, Experian, Thomson Learning, Toshiba and Reuters.

A well thought out strategy can drive FREE traffic to your site and we can help you.

Positive results do take time, and, if you use our services, you will have an initial outlay, but the long-term benefits will make it all worth it.

• Entry into the top results in Google, Yahoo! and MSN.
• High page ranking may lead to increased brand awareness and more sales.
• Focusing on the terms your target audience use will make them more likely to find your business and buy your products.
• Content that is easy to use and read can improve customer retention.

Read on for information about driving FREE traffic to your website…

Text2Screen can be an excellent tool for building customer loyalty and have a positive impact on sales, as well as being fun, especially in a themed environment.
 
In a pub / club environment the service provides Screen Real-estate that can be divided up to provide the following opportunities (whilst still playing out the images from the current playing DVD or a Video of a Live Act):